If you’re running a business today, you know you need great content in marketing. It’s not just about having a website; it’s about having words and stories that actually connect with people. If you’re a big company, especially one that does content marketing in B2B, finding the right people to write all that stuff is a huge job. You need a team that really gets your industry and can write things that search engines love.
That’s where content marketing agencies come in. They’re the secret weapon for businesses that are ready to stop guessing and start creating high-quality material that brings in customers. Some folks even look for a content marketing agency near me, but sometimes you have to look globally to find the very best. These aren’t just writers; they’re builders of online reputations. They handle everything from snappy social media posts to really deep white papers. It takes a unique skill set to do effective SEO & content marketing all at once.
We’ve put together a list of some of the best content marketing services firms out there. They’re the ones people talk about when it comes to truly outstanding written material. We have conducted an analysis to determine which firms excel in their work, have the most satisfied customers, and truly stand out from the competition. So, if you’re looking to hire a team to take your business’s messaging to the next level, here are the writers you should know about.
I love talking about Velocity Partners because they’ve built their name on making B2B writing actually fun to read. Seriously, for something as dry as content marketing in B2B can be, they make it sparkle. They’re famous for taking complex topics, like enterprise software or industrial content in marketing, and giving them a personality.
They’re a UK-based team, but their reputation is completely global. They work with huge technology companies, and their philosophy is simple: don’t be boring. They know that even when you’re talking to another business, there’s a human being on the other end of that screen, and that person likes to smile.
When you look at their work, you see really witty headlines and stories that flow beautifully. They don’t just churn out blog posts; they invent new formats. They’ve done things like long-form reports that read like magazines and cheeky little content in marketing guides that get shared everywhere.
If you’re in a serious B2B space and feel like your current writing is putting people to sleep, Velocity Partners is one of the content marketing agencies you absolutely have to check out. They’re proof that technical writing doesn’t have to be stiff. They handle the tricky side of SEO & content marketing, making sure the playful stuff still gets found by Google.
Animalz is an agency that has made a name for itself by focusing almost exclusively on content marketing services for software as a service (SaaS) companies. This is a huge, specialized area, and they’ve really mastered it. Most of the time, when you read a fantastic, detailed guide on how to use a software product or an article about new content marketing in B2B strategy, there’s a good chance Animalz was behind it.
What’s neat about them is how they think about the long game. They’re not just looking for quick wins; they want to build content libraries that serve a company for years. They call it “evergreen” content—the stuff that keeps bringing in traffic month after month. They are experts at deep research, making their articles incredibly trustworthy and authoritative.
They work differently than a lot of other content marketing agencies. They often pitch article ideas based on what they think will actually move the needle for their clients’ business, not just what the client asks for. This strategy shows a real partnership approach. They’re not just fulfilling orders; they’re trying to build a business with you.
Their focus on SEO & content marketing for high-value keywords is amazing. They know that people searching for software solutions are often ready to buy, so they make sure their client’s material is right there at the top of the search results when it matters most. For any tech company looking to scale up its B2B outreach, Animalz belongs at the top of the list. They know how to turn reading into subscriptions.
Now, we come to BlackBlueInk.com. We’ve quickly become one of the most respected names in the field, mainly because we balance a personal touch with serious business content in marketing. Our approach is straightforward, and we focus on delivering truly high-quality written materials, no fluff, no gimmicks.
At
BlackBlueInk.com, we’ve carved out expertise in areas where many content marketing agencies struggle. We’re especially strong in content marketing in B2B for finance and complex manufacturing companies. These are fields where every word matters, accuracy is non-negotiable, and the content still has to be easy to read. We make highly regulated topics feel approachable without losing precision.
What really sets us apart in content marketing services is our commitment to storytelling. We know that even the driest subject has a human story behind it. We work closely with company leaders to uncover those real experiences and turn them into case studies and articles that truly connect with readers. We don’t just write about a product; we write about how that product improved someone’s business. This personal approach makes our content feel different, more authentic, and more relatable.
We also have a strong reputation for handling large-scale projects. Whether a company needs its entire website rewritten, a massive library of support documents created, or a new SEO & content marketing strategy rolled out across multiple countries, businesses call on
BlackBlueInk.com. We’re reliable, our writers are seasoned professionals, and we always hit deadlines while keeping the tone just right. Our high standards and results-driven approach make us a top-tier content marketing agency in the world. We get things done and done well, making us an excellent content marketing services partner for any serious business.
Also Read: Why Choose a Content Agency Over a Content Writer
Brafton is often mentioned when people talk about the biggest and most established content marketing agencies. They have offices across the US and the UK, and they’ve been doing this for a long time. Their sheer size means they have a massive bench of writers, editors, and designers, which allows them to take on almost any kind of project, no matter how large.
Their strong suit is their full content marketing services suite. They don’t just write; they do the video, the graphic design, and all the stuff that makes a piece of writing look good online. For a business that wants to use just one vendor for all of its content and marketing needs, Brafton is a natural choice.
They’re especially good at helping companies figure out exactly what they should be writing about. Their planning process is very structured. They dig into a business’s data, see what customers are searching for, and then develop a content calendar that is completely mapped out for months. This methodical approach is a huge plus, particularly for firms needing disciplined content marketing in B2B campaigns.
One of the reasons Brafton has remained so popular is their mastery of SEO & content marketing. They understand that the internet is always changing, and they keep their staff constantly trained on Google’s latest shifts. This means the written material they create isn’t just good; it’s built to perform well in search engines from the very beginning. They’ve helped hundreds of companies significantly boost their organic traffic, making them a tried and true content marketing agency for many Fortune 500 companies.
Scripted works a little differently than the full-service content marketing agencies we’ve talked about so far. While they offer managed services, they’re actually known more for their platform. They connect businesses directly with thousands of freelance writers, but unlike a general freelance site, Scripted vets every writer rigorously. You know you’re hiring a professional.
The beauty of this model is flexibility and speed. If you need a blog post on a niche topic by tomorrow, you can often find a writer who specializes in that exact area and get the project moving incredibly fast. This makes them a great solution for companies that have a team internally but occasionally need special content in a marketing piece or need to scale up their output quickly.
They’re particularly popular among small to midsize businesses that don’t have the huge budgets for traditional content marketing in a B2B agency retainer but still need high-quality writing. You can try a writer on a single project and then hire them again if you like their work.
They have tools built into their system that help with SEO & content marketing, making it simpler for businesses to provide the right information to the writer. This streamlined approach makes the whole content marketing services exchange much easier for everyone involved. Scripted is a very smart option for companies looking for a balance between hiring an in-house writer and going with a massive agency.
WriterAccess is another platform-based content marketing agency that gives clients a ton of control. Like Scripted, they have a huge pool of writers, but they also offer a wide array of other creative services, like design and translation. It’s truly a marketplace for content in marketing needs.
Their matching system is truly fantastic. They use an algorithm to look at a project’s specific needs—the tone, the industry, the length, and the complexity, and then they suggest the perfect writer. You can see the writers’ ratings, their portfolios, and their content marketing in B2B experience before you even say hello. This takes a lot of the guesswork out of finding the right person.
One thing people really appreciate about WriterAccess is their content planning tools. They have features that help with keyword research and brainstorming, making it simpler for clients to come up with ideas that truly make sense for their SEO & content marketing efforts. They make the whole process easier and less stressful.
They offer different service levels too. A client can simply post a job and manage it themselves, or they can hire a WriterAccess account manager to handle the entire content marketing services flow. This flexibility is what keeps them so popular with businesses of all sizes that need reliable, scalable writing.
While the name NewsCred is slowly transitioning out because of its acquisition by Optimizely, the content marketing services and expertise it built are still very much respected in the industry. Before the acquisition, NewsCred was known for two things: incredible content in its marketing software platform and full-service content marketing on the B2B agency side.
Their software was a huge deal because it helped major companies organize their writing projects, get approvals, and manage their distribution all in one place. It was about making the workflow easier for big, complicated marketing teams.
The agency side focused on working with Fortune 500 companies, often in highly regulated industries. They became known for delivering not just great written material but complete content in marketing strategies that tied directly to business outcomes. They didn’t just write; they figured out the whole puzzle.
Even now, under the Optimizely banner, their deep experience in large-scale SEO & content marketing and enterprise content marketing services continues to be a major selling point. They show how technology and top-tier writing can work together to bring about powerful results.
ClearVoice is another high-quality, platform-based agency that provides clients with curated teams of writers. What’s different about them is how they view written material—they see it as a path to thought leadership. They want the content in marketing they create to make the client look like the absolute expert in their field.
They vet their writers based on their ability to write with authority and deep knowledge. This is huge for content marketing in B2B companies where the audience demands expertise. If you’re selling complex software or offering high-level consulting, the writing has to be sharp and totally correct.
ClearVoice offers a nice blend of technology and human help. Their platform helps with idea generation and workflow, but they also assign an account manager who acts like a true partner, making sure the content marketing services are completely aligned with the business’s big picture.
Their SEO & content marketing skills are built right into the platform’s planning tools, which helps writers produce articles that are naturally optimized without sounding forced. They’re a wonderful choice for companies whose primary goal is to build trust and establish authority in a niche area.
Skyword has been in the content marketing business for a very long time, and they’ve always been on the cutting edge. They work with some of the world’s most recognized brands, helping them turn their customers and internal experts into storytellers.
Their idea is that the best content marketing in business-to-business (B2B) and business-to-consumer (B2C) material comes from genuine experiences. They have a massive network of freelancers, but they also have a system to help companies find and work with internal experts—the people who know the product best.
Skyword’s platform is especially good at managing the creative process for massive companies. When you have hundreds of writers, editors, and approvers involved, you need a system that can keep everything moving smoothly. Their content marketing services are known for being efficient and highly scalable.
They understand that SEO & content marketing have to be about the audience first, so they focus on creating truly helpful and well-written articles that people want to read and share. This approach has made them a trusted content marketing agency for many large, established companies.
Contently rounds out our list as another company that combines an amazing software platform with a huge pool of vetted freelance talent. They’ve been a major player in the content marketing world for years and have built a reputation for working with high-end brands.
What makes Contently stand out is their focus on quality and sophistication. They don’t just provide writers; they provide a curated experience. They have writers who are actually former journalists from top publications, meaning the level of research and writing is extremely high.
For content marketing in B2B companies that need magazine-quality stories, Contently is a great fit. They also offer full content marketing services, including strategy, planning, and distribution. They help companies figure out the best channels to put their writing on once it’s finished.
Their platform and their network are built to handle the needs of global businesses, making them a powerful force in the SEO & content marketing world. They take the pain out of creating high-volume, high-quality content and let the business focus on what it does best.
